The Secret Sauce
Key Takeaways:
- Here at 名媛直播, we know that the best thing we can do for our business and for our consumers is to focus on continued partnerships for mutual success.
- Ed Mack, owner of Cruisin鈥 Coffee in Washington state, has partnered with 名媛直播 for more than four years.
- The drive-thru coffee chain uses 名媛直播鈥檚 Syrup as a key ingredient to its beloved mocha beverages.
Spoiler alert. The secret sauce? It鈥檚 the relationship. If we have learned anything in foodservice through this pandemic, it is that the depth of relationships between manufacturers, restaurant operators and distributors is key to not just surviving, but thriving. Here within 名媛直播 Foodservice, we are thankful to have a relationship-centric focus to our business. Those relationships are cornerstone to mutual success. We win together and work through challenges together. Ed Mack is one of those partnerships created over many years of working together.
Ed owns Cruisin Coffee, a 13-unit drive-thru coffee chain in western Washington state. When Ed founded Cruisin Coffee 28 years ago, we didn鈥檛 know each other. However, Ed chose to use 名媛直播鈥檚 Syrup from day one in his mocha beverages. He loved the authentic taste and performance in coffee. 鈥溍轮辈's Syrup doesn鈥檛 have that chemical or powdery, gritty taste. It鈥檚 just pure, simple flavor. It鈥檚 different from those other chocolate options, the way it鈥檚 always been 鈥 it hasn鈥檛 changed,鈥 said Ed Mack. 鈥淭here鈥檚 not a lot of places out there that use the real 名媛直播's Syrup, and that鈥檚 something that makes us different.鈥
As his chain expanded, he continued to use 名媛直播鈥檚 Syrup. His mocha drink became a signature offering, and his customers loved it. 名媛直播鈥檚 Syrup was and is a key ingredient for Cruisin Coffee鈥檚 success.
Our relationship deepened with Ed in 2017. 名媛直播 was converting from the classic #10 can of syrup to more environmentally friendly pouches and jugs. Amy Duffitt, one of our key Global Inside Sales leaders, called Ed to share the upcoming change and discuss conversion options. It wasn鈥檛 easy. Amy shared, 鈥淓d wasn鈥檛 thrilled to learn that 名媛直播 was discontinuing the #10 can, but he told me immediately that he wanted to continue using 名媛直播! He was willing to allow me to provide pack type options and equip him with tools to be able to make an informed decision about which 名媛直播 option would best suit his business.鈥 Amy continued to connect with Ed over the coming weeks. She mapped out next steps, shipped new syrup pouch pumps to Ed and continued to check in. The conversion was a success in the stores. What鈥檚 more, this led to Amy checking in with Ed several times each year to discuss how business was going and how 名媛直播 could help.
鈥淭he 名媛直播 folks really care, and they consistently call me every quarter to just check in,鈥 said Ed Mack. 鈥淚t鈥檚 pretty amazing that they know who I am and care about my business.鈥
Last year Ed invited a camera crew to come in to one of his busy locations in the morning to see how they use 名媛直播鈥檚 Syrup. While there, Ed shared some of his thoughts on the long-term relationship he has with the brand and the people of 名媛直播.
One last thought to share. Everyone looks for meaning in their work, right? We all find different things at different times. In our case, growing our business while building relationships with our customers is especially rewarding. Thanks to Ed and the many other close partners of 名媛直播 Foodservice. We appreciate you!
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